Lu Xiaoxu, CEO of Xiaoxu Music, AIGC artist, and founder of a well-known game music brand. The team was established in 2006 and is headquartered in Beijing, with branches in Chengdu and Guangzhou. Xiaoxu Music has represented thousands of works, including QQ Dou Di Zhu, Gu Jian Qi Tan, Perfect World, The Legend of Sword and Fairy 7, and Shan He Lü Tan. The company has collaborated with hundreds of artists and celebrities. Additionally, Lu Xiaoxu is the bandleader and keyboardist of the Eco LAND family band. In 2024, the company will launch a new AI music business and establish the Xiaoxu AI Studio brand, dedicated to creating more excellent creative works in the fields of AI music and AI MV.